Statistics National Ugly Sweater Day 2021

National Ugly Sweater Day Statistics

23% of people will buy an ugly sweater

It’s bound to happen! Whether it’s for a house party, an office event, or for family photos, 23% of people don’t doubt that they’ll be joining the ugly sweater brigade some time in the future. The joy that comes with purposefully wearing an ugly sweater (without your fashion senses coming into question) is pure and unbeatable. 

 

9% of people have celebrated

Haven’t been to an ugly sweater party yet? Don’t worry, you’ll get there eventually. In fact, 9% of people have reported that they will be going to their first ever ugly sweater party this year. Don’t know anyone throwing a party? Why not host your own and invite other friends that haven’t been to one before? Ten ugly sweaters are better than none!

 

Uglychristmassweaters.com made $5 million

This company knows their ugly sweaters. In only three years, their profit has skyrocketed into being a multimillion dollar company. So you can bet they know their stuff. This company allows you to customize your own ugly sweater, buy one in their stock, and even has sweaters created by popular influencers. Some of their sweaters are so ugly that they’re 3D! Many retailers have seen a good amount of profit coming in during the holiday season specifically from their stock of ugly sweaters, which goes to show just how seriously people take their decorative holiday-wear.

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What is National Ugly Sweater Day?

Every third Friday of December (December 20), people all over the nation trade their casual garments for something more festive for National Ugly Sweater Day. Whether you find a hidden gem to wear, or you make your own, one things for sure — this holiday will certainly have you laughing all day long!

 

National Ugly Sweater Day History

Ugly sweaters have been around for as long as people created a concept of fashion. They weren’t always made purposefully — maybe someone made a mistake in their knitting, or tried a new design that didn’t turn out as cool as they thought it would. However, it wasn’t long before grandmas everywhere were knowingly (maybe while chuckling to themselves) knitting their grandchildren ugly Christmas sweaters complete with baubles and “I love Grandma” lettering. They knew what they were doing. We’re watching you, grandmas.

 

However, mass market ugly sweaters made their purposeful debut in the 80s. Popular character Bill Huxtable on The Cosby Show constantly made fashionistas gasp when he’d come into scene in a gaudy, ugly, yet slightly endearing sweater that he knew was completely outrageous. In 1989, Chevy Chase added his own twist to the theme as Clark Griswold in National Lampoon’s Christmas Vacation movie.

 

It seemed the 90s were eager to get rid of the ugly sweater trend, but it reared its “ugly” head back into public eyes in 21st century Canada. Two men from Vancouver came up with the idea to throw the first official tacky holiday sweater party to raise money for their friend’s cancer treatment. The party was a hit, leading the way for similar events to show up all over the northern hemisphere. Ugly sweater parties went from small holiday get togethers to huge events, sometimes in support of charity. Today, ugly sweater parties and competitions are one of the highlights of the season, with everyone trying to one-up each other in searching for the most appalling outerwear they can find. The sweaters have gone from accidentally tacky to purposefully shameless. The only way this celebration can be more extra was if there was a holiday dedicated to it…oh wait! There is!

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