Timeline of National Clean Beauty Day 2022

National Clean Beauty Day timeline

July 15, 2020

National Clean Beauty Day is Launched by Juice Beauty

The culmination of 15 years of advocacy and innovation, National Clean Beauty Day not only celebrates the work of Juice Beauty’s founding, it stands as a moment to celebrate the entire clean beauty movement.

October 2018

Goldman Sachs 100 Most Intriguing Entrepreneurs List

Juice Beauty Founder, Karen Behnke, named by Goldman Sachs’, as one of the “100 Most Intriguing Entrepreneurs” worldwide.

2018

Farm to Beauty!

Juice Beauty founder and her cardiologist husband open the doors of the Juice Beauty organic farm in Sonoma County, California as a destination for brand immersion, innovation, and to experience the California wellness organic lifestyle.

2010

ULTA Beauty

Ulta Beauty creates a leadership position in Clean Beauty by partnering with Juice Beauty nationwide in their stores.

July 15, 2005

Juice Beauty is Founded/Clean Beauty Movement Launched

Karen Behnke launches Juice Beauty to create an all-natural, organic, and sustainable beauty company and to create a vehicle for reinventing the entire cosmetics industry.

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July 15 is National Clean Beauty Day, to celebrate the clean beauty movement — products that are mindfully created, produced with healthful ingredients, sustainably and ethically sourced and made with the health of our bodies and the environment in mind. National Clean Beauty Day is the brainchild of Juice Beauty — the ‘OG’ of this movement as named by ELLE, Cosmo, Forbes and more (at which time the Juice Beauty team quickly dubbed OG “Original Green” brand). The antioxidant-rich skincare & plant-based makeup brand has been challenging the decades-long status quo in the beauty industry by pioneering and radically transforming the chemistry of cosmetics.

Celebrating its 15th Birthday, Juice Beauty started National Clean Beauty Day to raise awareness about the use of organic plant-based ingredients, how they can have better efficacy than conventional ingredients, as well as the avoidance of harmful and unnecessary ingredients in beauty products. The brand, and the movement they spearhead, use authentically organic ingredients to create products with clinically validated age defy and blemish clearing benefits. Their list of “never use” cosmetics ingredients numbers into the thousands as they will never use an ingredient that can be potentially harmful to humans, animals, or the planet. Click here for more information.

Juice Beauty’s formulations are based around antioxidant-rich, certified organic, botanical juices as a base rather than petroleum. Their chemists then add powerful plant-based ingredients to that base to achieve the highest efficacy in age defy and blemish clearing skincare on the market.

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